Freelance work for Vero Moda. Layout and graphics.
Selected pages from the Vero Moda Autumn 01 Style Guide. The style guide is a tool that explains how to merchandise the shop and decorate the windows in the intended way for each new collection. It aims to obtain the same expression in all shops and to help increase sales.

Style guide layout. Front page.

Style guide layout. Season overview.

Style guide layout. Colour combinations.

Style guide layout. How to decorate windows.

Style guide layout. How to decorate windows.

Style guide layout. How to decorate windows.

Style guide layout. Merchandising highlight areas.

Style guide layout. In-store element overview.